https://kazsalemink.com Kaz Salemink Thu, 31 Oct 2024 12:30:54 +0000 https://kazsalemink.com en https://kazsalemink.com/UNDER-ARMOUR Thu, 31 Oct 2024 12:30:54 +0000 Kaz Salemink https://kazsalemink.com/UNDER-ARMOUR UNDER ARMOUR <img width="848" height="464" width_o="848" height_o="464" data-src="https://freight.cargo.site/t/original/i/1c1c7e103dc47d05126c48648c2f65940f460c4c836553b1881ff4e5b856002a/WhatsApp-GIF-2024-10-31-at-12.14.21-1.gif" data-mid="220707680" border="0" src="https://freight.cargo.site/w/848/i/1c1c7e103dc47d05126c48648c2f65940f460c4c836553b1881ff4e5b856002a/WhatsApp-GIF-2024-10-31-at-12.14.21-1.gif" /> Praise in football often goes to the playmakers and strikers, but the true unsung hero of the game is the defender. They work harder than anyone else on the pitch. Under Armour wanted to change that clichéd narrative. They wanted to shine a light on defenders and celebrate the absolute graft they put into their game. We wanted people to stop talking about the playmakers and the Tikki Takka perfection. We wanted to laude these masters of the dark arts and get the crowd behind the real heros. Because Attack wins games...but defence wins titles.&nbsp; We created a film that is an ode to defenders - written for Under Armour's self-proclaimed King of the Darkness Toni Rüdiger. A film that tells the tale of our hero battling from the shadows to protect his house.&nbsp; An iconic film that leans into visual metaphors and shows our hero’s drive to win. <img width="848" height="464" width_o="848" height_o="464" data-src="https://freight.cargo.site/t/original/i/4aec78c629e76492198925364e1735324fb846658047ad1aad98baab72f7a7a3/WhatsApp-GIF-2024-10-31-at-12.14.22.gif" data-mid="220708212" border="0" src="https://freight.cargo.site/w/848/i/4aec78c629e76492198925364e1735324fb846658047ad1aad98baab72f7a7a3/WhatsApp-GIF-2024-10-31-at-12.14.22.gif" /> <img width="848" height="464" width_o="848" height_o="464" data-src="https://freight.cargo.site/t/original/i/d086291f4181ca946cbc56eee0d509755bc8ca4490f6b70251ea32ee4a79425c/WhatsApp-GIF-2024-10-31-at-12.14.21.gif" data-mid="220708218" border="0" src="https://freight.cargo.site/w/848/i/d086291f4181ca946cbc56eee0d509755bc8ca4490f6b70251ea32ee4a79425c/WhatsApp-GIF-2024-10-31-at-12.14.21.gif" /> <img width="848" height="464" width_o="848" height_o="464" data-src="https://freight.cargo.site/t/original/i/6b4384cb70fb3734cf7f24249eea2a6f464abf40bbc6653c91e7e93e5fd0d00b/WhatsApp-GIF-2024-10-31-at-12.14.20.gif" data-mid="220708217" border="0" src="https://freight.cargo.site/w/848/i/6b4384cb70fb3734cf7f24249eea2a6f464abf40bbc6653c91e7e93e5fd0d00b/WhatsApp-GIF-2024-10-31-at-12.14.20.gif" /> <img width="848" height="464" width_o="848" height_o="464" data-src="https://freight.cargo.site/t/original/i/bf3867af247861480b8eae30759b0d5b998a8d1fc91d55581db32349a47b3da9/WhatsApp-GIF-2024-10-31-at-12.14.20-1.gif" data-mid="220708216" border="0" src="https://freight.cargo.site/w/848/i/bf3867af247861480b8eae30759b0d5b998a8d1fc91d55581db32349a47b3da9/WhatsApp-GIF-2024-10-31-at-12.14.20-1.gif" /> <img width="3008" height="2008" width_o="3008" height_o="2008" data-src="https://freight.cargo.site/t/original/i/7beea59c89f0b279224296c47b3b322faba9774da4208eb24f7ffd9dbdb67c87/Under-Armour_You-Need-More-Than-Strikers_3.jpg" data-mid="220953094" border="0" src="https://freight.cargo.site/w/1000/i/7beea59c89f0b279224296c47b3b322faba9774da4208eb24f7ffd9dbdb67c87/Under-Armour_You-Need-More-Than-Strikers_3.jpg" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/0b01172857bf310c208540a770cfe5a1833b539428ea996a00812dccad02151d/Under-Armour_You-Need-More-Than-Strikers_1.jpg" data-mid="220953095" border="0" src="https://freight.cargo.site/w/1000/i/0b01172857bf310c208540a770cfe5a1833b539428ea996a00812dccad02151d/Under-Armour_You-Need-More-Than-Strikers_1.jpg" /> <img width="2874" height="1918" width_o="2874" height_o="1918" data-src="https://freight.cargo.site/t/original/i/4f4dc6de5f06b5c3cd7aa658f3687ae7a0591fcba3866777a4fdf8a98c4f57b9/Under-Armour_You-Need-More-Than-Strikers_2.jpg" data-mid="220953096" border="0" src="https://freight.cargo.site/w/1000/i/4f4dc6de5f06b5c3cd7aa658f3687ae7a0591fcba3866777a4fdf8a98c4f57b9/Under-Armour_You-Need-More-Than-Strikers_2.jpg" /> Role ︎︎︎ Senior Creative / with Jake Kedge Agency ︎︎︎ ACE CREATECopywriter ︎︎︎ Jake KedgeECD&nbsp;︎︎︎ Rogier de Bruin Creative Directors&nbsp;︎︎︎ Dimitri Deneuville &amp; David Diankanguila Agency Producers&nbsp;︎︎︎&nbsp; Elissa Singstock &amp;&nbsp; Kiek Beljaars Production Company ︎︎︎ ICONOCLAST Director ︎︎︎ Fleur FortunéPhotography ︎︎︎ Maik Schuster Editorial ︎︎︎ Cabin Editing CompanyEditor ︎︎︎ Nick Rondeau Editor Socials &amp; Product ︎︎︎ Victoria Man https://kazsalemink.com/GORE-TEX Wed, 13 Dec 2023 09:05:20 +0000 Kaz Salemink https://kazsalemink.com/GORE-TEX GORE-TEX <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/200fb63489cc5ad0cbb53443fdb1440b5b8465fc43668166b2f18845d49870e8/GORETEX-HEADER-copy.jpg" data-mid="199496126" border="0" src="https://freight.cargo.site/w/1000/i/200fb63489cc5ad0cbb53443fdb1440b5b8465fc43668166b2f18845d49870e8/GORETEX-HEADER-copy.jpg" /> GORE-TEX’s AW23 global campaign highlights the brand’s continuous commitment to innovation and responsible performance. The key challenge was to tell the story behind the brand through a human lens by highlighting real people and their stories that celebrate the GORE-TEX Brand promise of ‘Going Further, Together.’ The campaign captures the brand’s essence through inspiring documentary-style visuals that range from bustling London streets to wild Icelandic landscapes.&nbsp; <img width="1966" height="1311" width_o="1966" height_o="1311" data-src="https://freight.cargo.site/t/original/i/7d3c26da8d47ce498d50bff597d0175f54ec215408650bfa57a66bcf5e9efb4e/GORETEX-Kaz-Salemink-1.jpg" data-mid="199496189" border="0" src="https://freight.cargo.site/w/1000/i/7d3c26da8d47ce498d50bff597d0175f54ec215408650bfa57a66bcf5e9efb4e/GORETEX-Kaz-Salemink-1.jpg" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/657dbdfcf5a8e5d331c088bcb528f266d576dbadf90511a420066586e5e1ee3c/GORETEX-Kaz-Salemink-4.jpg" data-mid="199499470" border="0" src="https://freight.cargo.site/w/1000/i/657dbdfcf5a8e5d331c088bcb528f266d576dbadf90511a420066586e5e1ee3c/GORETEX-Kaz-Salemink-4.jpg" /> <img width="1000" height="1499" width_o="1000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/a621461155afbcb6fb5bbf459482027a04845440b7e4ae963122a76e9fefce54/_Goretex_Kaz-Salemink-1.jpg" data-mid="205981748" border="0" src="https://freight.cargo.site/w/1000/i/a621461155afbcb6fb5bbf459482027a04845440b7e4ae963122a76e9fefce54/_Goretex_Kaz-Salemink-1.jpg" /> <img width="1000" height="1499" width_o="1000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/343f24eb5ab461543b4aaea5591b14369d539f409670bcb43bc154c389a8ed49/_Goretex_Kaz-Salemink-2.jpg" data-mid="205981759" border="0" src="https://freight.cargo.site/w/1000/i/343f24eb5ab461543b4aaea5591b14369d539f409670bcb43bc154c389a8ed49/_Goretex_Kaz-Salemink-2.jpg" /> <img width="1933" height="1290" width_o="1933" height_o="1290" data-src="https://freight.cargo.site/t/original/i/04750a3f8030e42f3587a909c4759fa79edeb8d4adbb1c20dce41a92d5281465/GORETEX-Kaz-Salemink-2.jpg" data-mid="199496196" border="0" src="https://freight.cargo.site/w/1000/i/04750a3f8030e42f3587a909c4759fa79edeb8d4adbb1c20dce41a92d5281465/GORETEX-Kaz-Salemink-2.jpg" /> <img width="1499" height="1000" width_o="1499" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c611cd3bd3bb156f763e8d57b399252c83dd3f968b9938c15ea98bf35bf3381e/_Goretex_Kaz-Salemink-3.jpg" data-mid="205981765" border="0" src="https://freight.cargo.site/w/1000/i/c611cd3bd3bb156f763e8d57b399252c83dd3f968b9938c15ea98bf35bf3381e/_Goretex_Kaz-Salemink-3.jpg" /> <img width="1000" height="1499" width_o="1000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/ed16055466370f5602981eaff3ec827a3f394008ebe44c9c2c2dd5e2e57e6379/_Goretex_Kaz-Salemink_1.jpg" data-mid="205981769" border="0" src="https://freight.cargo.site/w/1000/i/ed16055466370f5602981eaff3ec827a3f394008ebe44c9c2c2dd5e2e57e6379/_Goretex_Kaz-Salemink_1.jpg" /> <img width="1000" height="1499" width_o="1000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/6740d9476d69e74758e4ed2062f3a09e9f00ffd9a4463e4248df2cac6abfbec6/_Goretex_Kaz-Salemink_6.jpg" data-mid="205982030" border="0" src="https://freight.cargo.site/w/1000/i/6740d9476d69e74758e4ed2062f3a09e9f00ffd9a4463e4248df2cac6abfbec6/_Goretex_Kaz-Salemink_6.jpg" /> <img width="1499" height="1000" width_o="1499" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f25d12e363da4b9f307bde96be96a55514416b2466157fb0291c539faaa152fb/_Goretex_Kaz-Salemink_5.jpg" data-mid="205981879" border="0" src="https://freight.cargo.site/w/1000/i/f25d12e363da4b9f307bde96be96a55514416b2466157fb0291c539faaa152fb/_Goretex_Kaz-Salemink_5.jpg" /> Role ︎︎︎ Creative Director Agency ︎︎︎ TCO LondonExecutive Creative Director ︎︎︎ Sarah O'Kane, Phil Young Copywriter ︎︎︎ Jake Kedge Production Company ︎︎︎&nbsp;TCO London Director ︎︎︎ Arthur Couvat Photography ︎︎︎ Pim Rinkes Editor ︎︎︎&nbsp;Ben Elkaim https://kazsalemink.com/Smart-1 Mon, 02 Jan 2023 10:35:26 +0000 Kaz Salemink https://kazsalemink.com/Smart-1 SMART #1&nbsp; <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e82dcfbd024edc973ff35c683966ab7d0349b8517df81535d480b2d3ea651dda/smart_-1_kazsalemink-3.jpg" data-mid="163518589" border="0" src="https://freight.cargo.site/w/1000/i/e82dcfbd024edc973ff35c683966ab7d0349b8517df81535d480b2d3ea651dda/smart_-1_kazsalemink-3.jpg" /> This is smart. A pre-order social campaign for smart Europe GmbH: introducing the new smart #1. It was not only the biggest campaign of the year for smart, but it also marked a new beginning for the brand. Through a mix of film and photography assets, we showcase the car as the ideal ‘urban companion’ by putting the user in the centre of the campaign and speak to the consumer in a human way. We delivered a total amount of 6000+ assets in 10 different languages.&nbsp; <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e0683d84fe2ad61e20c574edc4289de25bc44515ca907573eb3a8afdb3562745/smart_-1_kazsalemink-1.jpg" data-mid="163518380" border="0" src="https://freight.cargo.site/w/1000/i/e0683d84fe2ad61e20c574edc4289de25bc44515ca907573eb3a8afdb3562745/smart_-1_kazsalemink-1.jpg" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/80694173be37fa2af9ec79986fbd507b2d6e6f91c2a03a7e834001018bd95fe7/smart_-1_kazsalemink-2.jpg" data-mid="163518381" border="0" src="https://freight.cargo.site/w/1000/i/80694173be37fa2af9ec79986fbd507b2d6e6f91c2a03a7e834001018bd95fe7/smart_-1_kazsalemink-2.jpg" /> Role ︎︎︎&nbsp;Senior Creative/Art Director Agency ︎︎︎&nbsp;DEPT® Creative Director ︎︎︎&nbsp;Manuel Di Tolve Copywriter ︎︎︎&nbsp;Cillian Kenny Producers&nbsp;︎︎︎ Dennis Gijsbers &amp; Niko Koot Production Company ︎︎︎&nbsp;Markenfilm Hamburg GmbH Director ︎︎︎&nbsp;Fabio de Frel Photography&nbsp;︎︎︎ Gilleam Trapenberg Post-production ︎︎︎ Ambassadors &amp; Amp.Amsterdam Editors ︎︎︎&nbsp;Govert Janse &amp; Joshua Menco https://kazsalemink.com/Asics Wed, 13 Dec 2023 10:00:08 +0000 Kaz Salemink https://kazsalemink.com/Asics ASICS <img width="3450" height="1940" width_o="3450" height_o="1940" data-src="https://freight.cargo.site/t/original/i/4a576f5e28835ede517e0c65f27aaaf498b6d227ac4c3e17a55cf0a4276882e4/Screenshot-2023-12-13-at-12.33.06.png" data-mid="199280535" border="0" src="https://freight.cargo.site/w/1000/i/4a576f5e28835ede517e0c65f27aaaf498b6d227ac4c3e17a55cf0a4276882e4/Screenshot-2023-12-13-at-12.33.06.png" /> Move your mind.A campaign that introduces the updated range of ASICS running shoes through a series of immersive and sensory-rich films.&nbsp;The films use a visual metaphor that captures the sensation of running in each specific shoe. The aim was to establish consistency and illustrate the technology behind each shoe in an engaging manner. <img width="1076" height="1077" width_o="1076" height_o="1077" data-src="https://freight.cargo.site/t/original/i/bf7a4092ff7ef5f2f1e59d03ab04d2cd1a3b9b817b061b400e98be3b2e9ae4e4/Asics-Novablast-Kaz-Salemink-1.png" data-mid="199293423" border="0" src="https://freight.cargo.site/w/1000/i/bf7a4092ff7ef5f2f1e59d03ab04d2cd1a3b9b817b061b400e98be3b2e9ae4e4/Asics-Novablast-Kaz-Salemink-1.png" /> <img width="1078" height="1078" width_o="1078" height_o="1078" data-src="https://freight.cargo.site/t/original/i/b80807a3d9016033fc913ddb17d0d019b900629f439fa306aaad143ecab75380/Asics-Novablast-Kaz-Salemink-2.png" data-mid="199293429" border="0" src="https://freight.cargo.site/w/1000/i/b80807a3d9016033fc913ddb17d0d019b900629f439fa306aaad143ecab75380/Asics-Novablast-Kaz-Salemink-2.png" /> <img width="1078" height="1076" width_o="1078" height_o="1076" data-src="https://freight.cargo.site/t/original/i/1cb2478d4daf7fc84982d00faebee07d767fa815a96ff838182a38e32f5b4a2a/Asics-Novablast-Kaz-Salemink-4.png" data-mid="199293431" border="0" src="https://freight.cargo.site/w/1000/i/1cb2478d4daf7fc84982d00faebee07d767fa815a96ff838182a38e32f5b4a2a/Asics-Novablast-Kaz-Salemink-4.png" /> <img width="1078" height="1078" width_o="1078" height_o="1078" data-src="https://freight.cargo.site/t/original/i/b0ae137b35efa0b4cb92d6c1a610c4d9567a465d6abe4983fa9d3f9c9933c0e5/Asics-Novablast-Kaz-Salemink-3.png" data-mid="199293430" border="0" src="https://freight.cargo.site/w/1000/i/b0ae137b35efa0b4cb92d6c1a610c4d9567a465d6abe4983fa9d3f9c9933c0e5/Asics-Novablast-Kaz-Salemink-3.png" /> <img width="1079" height="1078" width_o="1079" height_o="1078" data-src="https://freight.cargo.site/t/original/i/4373caa97b389d09e0d08c0745ac6d3888ae69f4941d5ff9be6121e5de2b87a8/Nimbus-Kaz-Salemink-1.png" data-mid="199293513" border="0" src="https://freight.cargo.site/w/1000/i/4373caa97b389d09e0d08c0745ac6d3888ae69f4941d5ff9be6121e5de2b87a8/Nimbus-Kaz-Salemink-1.png" /> <img width="1078" height="1078" width_o="1078" height_o="1078" data-src="https://freight.cargo.site/t/original/i/03b36be2aa28a83d1f17172b3c023f15eafa0801424a75a9f0c21f6c717992aa/Nimbus-Kaz-Salemink-4.png" data-mid="199293516" border="0" src="https://freight.cargo.site/w/1000/i/03b36be2aa28a83d1f17172b3c023f15eafa0801424a75a9f0c21f6c717992aa/Nimbus-Kaz-Salemink-4.png" /> <img width="1078" height="1078" width_o="1078" height_o="1078" data-src="https://freight.cargo.site/t/original/i/4f436875c5ad5f64210eae1a3a6aada4e936b82730ac7f673792a745abe8f305/Nimbus-Kaz-Salemink-3.png" data-mid="199293515" border="0" src="https://freight.cargo.site/w/1000/i/4f436875c5ad5f64210eae1a3a6aada4e936b82730ac7f673792a745abe8f305/Nimbus-Kaz-Salemink-3.png" /> <img width="1078" height="1078" width_o="1078" height_o="1078" data-src="https://freight.cargo.site/t/original/i/33d10ca600d10003d6dc811141734b195869656a83f0163f90adfe967a9169c8/Nimbus-Kaz-Salemink-2.png" data-mid="199293514" border="0" src="https://freight.cargo.site/w/1000/i/33d10ca600d10003d6dc811141734b195869656a83f0163f90adfe967a9169c8/Nimbus-Kaz-Salemink-2.png" /> Role ︎︎︎&nbsp;Senior Creative/Art Director Agency ︎︎︎ Rōnin Amsterdam Creative Director ︎︎︎ Seth Josephs&nbsp; &nbsp; &nbsp; &nbsp; Production Company ︎︎︎ WonderVision Music&nbsp;︎︎︎ Job Poels https://kazsalemink.com/Nikeland Fri, 06 Jan 2023 10:34:01 +0000 Kaz Salemink https://kazsalemink.com/Nikeland NIKE KIDS - AIRTOPIA&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90410c78887369155e4f384c51ae512891490bbcc7663b122a87f13b7994885b/Nikeland-Key-Vis-3.jpg" data-mid="163758993" border="0" src="https://freight.cargo.site/w/1000/i/90410c78887369155e4f384c51ae512891490bbcc7663b122a87f13b7994885b/Nikeland-Key-Vis-3.jpg" /> Launching the first ever Nike Air Max Day inside the Metaverse 🤯 We started with the simple question - What's inside an Air Bubble? Obviously us 'adults' see nothing, but what do kids see? We let them tell us! You see, ‘Gen A’ spends more time in the metaverse than any generation before them. Yet, they typically have no say in the spaces where they play. So for #AirMaxDay22 we wanted to create a connection to Air Max for them - and handed over the creativity and control to kids. The result? Airtopia - a magical world of Air floating above Nikeland in Roblox. A collaboration with a new generation of kid creatives on the Nike Play Council. Working with Joe Whale - Aka The Doodle Boy, musical wizard Nandi Bushell and Silver medalist Olympian (at the age of 14…) Rayssa Lyall… we turned their physical creations of music, art and movement into a digital world of wonder. <img width="966" height="966" width_o="966" height_o="966" data-src="https://freight.cargo.site/t/original/i/f878fb04ec3b30a23d392de91b0c98407cbfac35d1d252b7f92d9e3a733bb7f1/Adobe-Express-2024-11-01-12.43.37.gif" data-mid="220958200" border="0" src="https://freight.cargo.site/w/966/i/f878fb04ec3b30a23d392de91b0c98407cbfac35d1d252b7f92d9e3a733bb7f1/Adobe-Express-2024-11-01-12.43.37.gif" /> <img width="888" height="888" width_o="888" height_o="888" data-src="https://freight.cargo.site/t/original/i/4d43291df531ec80a7bd869e1b2844d2c809cbd418779746f6865f3765b36810/Adobe-Express-2024-11-01-12.45.04.gif" data-mid="220958318" border="0" src="https://freight.cargo.site/w/888/i/4d43291df531ec80a7bd869e1b2844d2c809cbd418779746f6865f3765b36810/Adobe-Express-2024-11-01-12.45.04.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/309fdd22cabb2da19f8e71b7f9b1f448dabe395ee1e666ea3f94d9333f8a8e13/Airtopia_instore-1.jpg" data-mid="163799375" border="0" src="https://freight.cargo.site/w/1000/i/309fdd22cabb2da19f8e71b7f9b1f448dabe395ee1e666ea3f94d9333f8a8e13/Airtopia_instore-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70cfe18643bcd4e9ff8cbf30c01f0fff76bff98856ddf445f69494a2aabe184c/Airtopia_instore-2.jpg" data-mid="163799381" border="0" src="https://freight.cargo.site/w/1000/i/70cfe18643bcd4e9ff8cbf30c01f0fff76bff98856ddf445f69494a2aabe184c/Airtopia_instore-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72caece82d24b727bdbff4d3bbf872efcbb4e1e5b0f82beda0aee990303cc59c/Airtopia_website-Nike.jpg" data-mid="163799391" border="0" src="https://freight.cargo.site/w/1000/i/72caece82d24b727bdbff4d3bbf872efcbb4e1e5b0f82beda0aee990303cc59c/Airtopia_website-Nike.jpg" /> Role ︎︎︎&nbsp;Senior Creative/Art Director Copywriter ︎︎︎ Jake KedgeAgency ︎︎︎ AnalogFolk AmsterdamCreative Director ︎︎︎ Tobias SnällExecutive Creative Director ︎︎︎ Carren O’KeefeProduction Company ︎︎︎ GroundworkDirector ︎︎︎ Claire ArnoldDOP ︎︎︎ Stefan Yap https://kazsalemink.com/Philips-S9000 Mon, 02 Jan 2023 10:40:25 +0000 Kaz Salemink https://kazsalemink.com/Philips-S9000 PHILIPS S9000 <img width="1920" height="1177" width_o="1920" height_o="1177" data-src="https://freight.cargo.site/t/original/i/282b7200303292a416119f7744d9cfd8271a2080db2562fbf5f713e286411fbf/Philips-S9000-cover-2.jpg" data-mid="164201963" border="0" src="https://freight.cargo.site/w/1000/i/282b7200303292a416119f7744d9cfd8271a2080db2562fbf5f713e286411fbf/Philips-S9000-cover-2.jpg" /> Ready to face it. This is what happens when you set out to create a Philips shaver advert that doesn’t look like the usual Philips shaver advert… We were asked to launch the newest Philips electric shaver. A shaver so good, that once you finished using it you felt so confident, you were ready to face it. No matter what it was… It was a step into a new direction for the brand as this launched along side a whole new brand look and feel. This film was launched globally and was liked so much by the markets, that they decided to roll it out as a TVC too. Role ︎︎︎&nbsp;Senior Creative/Art Director Copywriter ︎︎︎ Jake KedgeAgency ︎︎︎ Ogilvy Executive Creative Director ︎︎︎ Tolga Büyükdoganay Production Company ︎︎︎ Halal Director ︎︎︎ Paul GeusebroekDOP ︎︎︎ Menno MansEditor ︎︎︎ Brian Ent https://kazsalemink.com/REAL-MADRID-x-ADIDAS Wed, 24 Jun 2020 11:45:40 +0000 Kaz Salemink https://kazsalemink.com/REAL-MADRID-x-ADIDAS REAL MADRID x ADIDAS <img width="2674" height="1610" width_o="2674" height_o="1610" data-src="https://freight.cargo.site/t/original/i/6d6c9976f44ab5238f3ccf24780cb7e10a8a61a9c8c2dd72918ab3a4d0b1e3dd/Screenshot-2020-06-24-at-13.57.59.png" data-mid="75528756" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6d6c9976f44ab5238f3ccf24780cb7e10a8a61a9c8c2dd72918ab3a4d0b1e3dd/Screenshot-2020-06-24-at-13.57.59.png" /> How do you release Real Madrid’s new Gold kit at the same time as announcing that one of the biggest names in Football is joining the Biggest Football team in the world? Easy. You write their name in Gold. Link to Adidas Football global IG Post, 1.5m views <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/01453591812a651ee06b659bd01fef6e0ae19265e24f11c934e89a85212005ab/Screenshot-1.jpg" data-mid="75530714" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/01453591812a651ee06b659bd01fef6e0ae19265e24f11c934e89a85212005ab/Screenshot-1.jpg" /> <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/a76a77e965e0cd7296f6a2ac14e5a3156a2ad80d22cb2445b6d28cc1876f33de/Screenshot-4.jpg" data-mid="75530717" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a76a77e965e0cd7296f6a2ac14e5a3156a2ad80d22cb2445b6d28cc1876f33de/Screenshot-4.jpg" /> <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/dded85fda03a86f4bc2c8243bf1c2dc4e384c51f540110e1a18974c52ff91669/Screenshot-3.jpg" data-mid="75530716" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/dded85fda03a86f4bc2c8243bf1c2dc4e384c51f540110e1a18974c52ff91669/Screenshot-3.jpg" /> Role&nbsp;︎︎︎ Creative/Art Director Copywriter ︎︎︎ Jake Kedge Agency ︎︎︎ TBWA Creative Director ︎︎︎ Julio Alvarez &amp; Cesar Garcia Production Company ︎︎︎ OneSize https://kazsalemink.com/ACE-TATE Wed, 24 Jun 2020 11:45:40 +0000 Kaz Salemink https://kazsalemink.com/ACE-TATE ACE&amp;TATE <img width="1920" height="1165" width_o="1920" height_o="1165" data-src="https://freight.cargo.site/t/original/i/15186349e0cd5b6caef6bac85c0ef1c97d4af1daf087e580981a7866aced3bd6/Ace-tate-Me--Myself-and-I-cover.jpg" data-mid="75533318" border="0" src="https://freight.cargo.site/w/1000/i/15186349e0cd5b6caef6bac85c0ef1c97d4af1daf087e580981a7866aced3bd6/Ace-tate-Me--Myself-and-I-cover.jpg" /> Six complex and incredibly unique characters showcase their different sides of their identities. With ace&amp;tate’s affordable frames you can be whoever you want to be, whenever you feel like. This is eyewear for every side of you. Me, myself &amp; I. <img width="1000" height="1408" width_o="1000" height_o="1408" data-src="https://freight.cargo.site/t/original/i/1bde22dc47f6e1cb71f19fd44fa282f4dd1b1f8b063e75d117d2cc6a249a4f7f/Ace-tate-Me--Myself-and-I_4.jpg" data-mid="75534411" border="0" src="https://freight.cargo.site/w/1000/i/1bde22dc47f6e1cb71f19fd44fa282f4dd1b1f8b063e75d117d2cc6a249a4f7f/Ace-tate-Me--Myself-and-I_4.jpg" /> <img width="1000" height="1408" width_o="1000" height_o="1408" data-src="https://freight.cargo.site/t/original/i/4137775f4b1688797e4185c49776717e72e259d8768fafbec554c9cc4cc57abc/Ace-tate-Me--Myself-and-I_2.jpg" data-mid="75534409" border="0" src="https://freight.cargo.site/w/1000/i/4137775f4b1688797e4185c49776717e72e259d8768fafbec554c9cc4cc57abc/Ace-tate-Me--Myself-and-I_2.jpg" /> <img width="1000" height="1408" width_o="1000" height_o="1408" data-src="https://freight.cargo.site/t/original/i/ac82fb0cce2e6deabaccb5b0f5ecbf8abd2cf22b21f097526f442edbef515c1a/Ace-tate-Me--Myself-and-I_1.jpg" data-mid="75534408" border="0" src="https://freight.cargo.site/w/1000/i/ac82fb0cce2e6deabaccb5b0f5ecbf8abd2cf22b21f097526f442edbef515c1a/Ace-tate-Me--Myself-and-I_1.jpg" /> <img width="1000" height="1408" width_o="1000" height_o="1408" data-src="https://freight.cargo.site/t/original/i/066601d728540fe7c901ca96fb943880f16dc6be2bd5dc251cf89a770c289708/Ace-tate-Me--Myself-and-I_3.jpg" data-mid="75534410" border="0" src="https://freight.cargo.site/w/1000/i/066601d728540fe7c901ca96fb943880f16dc6be2bd5dc251cf89a770c289708/Ace-tate-Me--Myself-and-I_3.jpg" /> <img width="1920" height="1165" width_o="1920" height_o="1165" data-src="https://freight.cargo.site/t/original/i/4378306125035ce50de5488cd96ed1e00e16cc8af3ad90831b621502ebd3ccf2/Ace-tate-Me--Myself-and-I_In-situ.jpg" data-mid="75533832" border="0" src="https://freight.cargo.site/w/1000/i/4378306125035ce50de5488cd96ed1e00e16cc8af3ad90831b621502ebd3ccf2/Ace-tate-Me--Myself-and-I_In-situ.jpg" /> Role ︎︎︎&nbsp;Creative/Art Director Agency ︎︎︎ We Are Pi Executive Creative Director ︎︎︎ Rick Chant Creative Director/Executive Producer ︎︎︎ Ravi Amaratunga Hitchcock Creative ︎︎︎ Jack Samels Production Company ︎︎︎ Pulse Director ︎︎︎ Bafic https://kazsalemink.com/DESPERADOS Wed, 24 Jun 2020 11:45:41 +0000 Kaz Salemink https://kazsalemink.com/DESPERADOS DESPERADOS <img width="1900" height="1158" width_o="1900" height_o="1158" data-src="https://freight.cargo.site/t/original/i/dc797bf4e91f19d7e24f0f8b9064b85fe8a8b0436a1a27ca3dbb5b5ab48609e9/Desperados-Packaging_cover.jpg" data-mid="75536829" border="0" src="https://freight.cargo.site/w/1000/i/dc797bf4e91f19d7e24f0f8b9064b85fe8a8b0436a1a27ca3dbb5b5ab48609e9/Desperados-Packaging_cover.jpg" /> We are the party. The launch of the new packaging took inspiration from teared down festival and club posters, and created a unique look for every flavour.&nbsp; It takes a diverse spectrum of people and genres to keep the party scene vibrant and inventive. The Desperados icons are no different, a diverse tribe, each with their own unique identity. <img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4c88c2ca734320fc5cb9a5d5ea06a44aec97dd22fccea85840203aedb44f057f/639e2d9ee9b474917f22dba8_Desperados-13.jpg" data-mid="164222805" border="0" src="https://freight.cargo.site/w/1000/i/4c88c2ca734320fc5cb9a5d5ea06a44aec97dd22fccea85840203aedb44f057f/639e2d9ee9b474917f22dba8_Desperados-13.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f979d3d823eda7202fe6f0f1ca5b65965d0870b4e2e3d1dbd92ef823d0e126a5/Desperados_Original.jpg" data-mid="75925325" border="0" src="https://freight.cargo.site/w/1000/i/f979d3d823eda7202fe6f0f1ca5b65965d0870b4e2e3d1dbd92ef823d0e126a5/Desperados_Original.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ea848bc2b4d64e26f97ef9c0d73715651303506c52fd3351fad0406ae7a3d154/Desperados_mojito.jpg" data-mid="75925322" border="0" src="https://freight.cargo.site/w/1000/i/ea848bc2b4d64e26f97ef9c0d73715651303506c52fd3351fad0406ae7a3d154/Desperados_mojito.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/965b72b7d31e57ced232c5f31f3b7d8f6e0fc8571e4754d9135816cddc1ffd10/Desperados_Original_2.jpg" data-mid="75925324" border="0" src="https://freight.cargo.site/w/1000/i/965b72b7d31e57ced232c5f31f3b7d8f6e0fc8571e4754d9135816cddc1ffd10/Desperados_Original_2.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c8ab3be0e5b0bba7d6599304700f925f73d2036955cb0519ab48ef97d19dedf7/Desperados_Absinto.jpg" data-mid="75925321" border="0" src="https://freight.cargo.site/w/1000/i/c8ab3be0e5b0bba7d6599304700f925f73d2036955cb0519ab48ef97d19dedf7/Desperados_Absinto.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0b692ab7867cad7066cfb9189154739a5e783a25891ec1b520218c954accc81c/Desperados_red.jpg" data-mid="75925326" border="0" src="https://freight.cargo.site/w/1000/i/0b692ab7867cad7066cfb9189154739a5e783a25891ec1b520218c954accc81c/Desperados_red.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ea848bc2b4d64e26f97ef9c0d73715651303506c52fd3351fad0406ae7a3d154/Desperados_mojito.jpg" data-mid="75925322" border="0" src="https://freight.cargo.site/w/1000/i/ea848bc2b4d64e26f97ef9c0d73715651303506c52fd3351fad0406ae7a3d154/Desperados_mojito.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7cbae80f2b7d65f5c8b83be93e3e5e6dff63aebf3fbda874c0623b0e492bf4d6/Desperados_Nocturno_2.jpg" data-mid="75926804" border="0" src="https://freight.cargo.site/w/1000/i/7cbae80f2b7d65f5c8b83be93e3e5e6dff63aebf3fbda874c0623b0e492bf4d6/Desperados_Nocturno_2.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cb4d9018a69a91ac669957a5148bb2dd85fc5a717647d827b7816429d7945da4/Desperados_Sangre_2.jpg" data-mid="75926807" border="0" src="https://freight.cargo.site/w/1000/i/cb4d9018a69a91ac669957a5148bb2dd85fc5a717647d827b7816429d7945da4/Desperados_Sangre_2.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a8c3f9fdba3c4eb13ca999faf57be7cef8489f56a2e255c35310d7b1945a0031/Desperados_Nocturno.jpg" data-mid="75925323" border="0" src="https://freight.cargo.site/w/1000/i/a8c3f9fdba3c4eb13ca999faf57be7cef8489f56a2e255c35310d7b1945a0031/Desperados_Nocturno.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f979d3d823eda7202fe6f0f1ca5b65965d0870b4e2e3d1dbd92ef823d0e126a5/Desperados_Original.jpg" data-mid="75925325" border="0" src="https://freight.cargo.site/w/1000/i/f979d3d823eda7202fe6f0f1ca5b65965d0870b4e2e3d1dbd92ef823d0e126a5/Desperados_Original.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/79fb85875eba5bd8a4ed719c2e46b3109697069d723f07782cff69735e9a4b87/Desperados_mojito_2-copy.jpg" data-mid="75926801" border="0" src="https://freight.cargo.site/w/1000/i/79fb85875eba5bd8a4ed719c2e46b3109697069d723f07782cff69735e9a4b87/Desperados_mojito_2-copy.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ff98c0a8bc1b4a4494717a2d51b169b502460f35aca9d4c07c9612e8089207f3/Desperados_Sangre.jpg" data-mid="75925327" border="0" src="https://freight.cargo.site/w/1000/i/ff98c0a8bc1b4a4494717a2d51b169b502460f35aca9d4c07c9612e8089207f3/Desperados_Sangre.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e63262965d45345f84b166ec49e4feee57815b9745df4772adb6e09d3d1e6aca/Desperados_red_2.jpg" data-mid="75926806" border="0" src="https://freight.cargo.site/w/1000/i/e63262965d45345f84b166ec49e4feee57815b9745df4772adb6e09d3d1e6aca/Desperados_red_2.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/38b75f7108d9d2ebfc061263084b49e3f7756e3ec94cb785ae74dc51596a8e25/Desperados_Original_3.jpg" data-mid="75927174" border="0" src="https://freight.cargo.site/w/1000/i/38b75f7108d9d2ebfc061263084b49e3f7756e3ec94cb785ae74dc51596a8e25/Desperados_Original_3.jpg" /> Role ︎︎︎&nbsp;Creative/Art Director Co-Art Director ︎︎︎ Jack Samels Agency ︎︎︎ We Are Pi Executive Creative Director ︎︎︎ Barney Hobson &amp; Rick Chant Producer ︎︎︎ Stephanie Whitehead Director/Photographer ︎︎︎ Bill Tanaka https://kazsalemink.com/INSINGER-GILISSEN Mon, 29 Jun 2020 09:09:04 +0000 Kaz Salemink https://kazsalemink.com/INSINGER-GILISSEN INSINGER GILISSEN <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fce8d72759694c3774ec7cb307041b1ed54029bbdcc61b19590d342a68689904/InsingerGilissen_Still_1.jpg" data-mid="75930710" border="0" src="https://freight.cargo.site/w/1000/i/fce8d72759694c3774ec7cb307041b1ed54029bbdcc61b19590d342a68689904/InsingerGilissen_Still_1.jpg" /> For the rebranding of the private bank InsingerGilissen the task was to build curiosity for new prospects while staying credible to existing clientele. We took inspiration from the technique of layered painting. The campaign aimed to highlight how, with the right guidance, every step, decision and dream will enable growth. Important financial, and often life decisions, are represented by the pouring of various coloured paints, ultimately creating a bigger picture and symbolising a life well-lived. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/091ec91f77f244d64be8249042cea14e112bb9ed72f084e93a0d1267d92a0f33/InsingerGilissen_Still_3.jpg" data-mid="75930752" border="0" src="https://freight.cargo.site/w/1000/i/091ec91f77f244d64be8249042cea14e112bb9ed72f084e93a0d1267d92a0f33/InsingerGilissen_Still_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c3200b044eeeb7a0a6c4949ccafd6128d372e1b2b4caf5891a38a6989b5fc5d/InsingerGilissen_Still_5-copy.jpg" data-mid="75932041" border="0" src="https://freight.cargo.site/w/1000/i/5c3200b044eeeb7a0a6c4949ccafd6128d372e1b2b4caf5891a38a6989b5fc5d/InsingerGilissen_Still_5-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d214e2a294f1c21d46be6ac94f5244bd86155905d4396192fa03a17650f1c618/InsingerGilissen_Still_4-copy.jpg" data-mid="75932114" border="0" src="https://freight.cargo.site/w/1000/i/d214e2a294f1c21d46be6ac94f5244bd86155905d4396192fa03a17650f1c618/InsingerGilissen_Still_4-copy.jpg" /> <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/caebdbb39fc526af7dd6c1127f620ddb14b2f1c2b0a203bc9fec0ea9ba4a43b9/InsingerGilissen_In-Situ-2.jpg" data-mid="75932323" border="0" src="https://freight.cargo.site/w/1000/i/caebdbb39fc526af7dd6c1127f620ddb14b2f1c2b0a203bc9fec0ea9ba4a43b9/InsingerGilissen_In-Situ-2.jpg" /> <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/5f6bb582014a8d776997a910485527bc464be88cfcf4a5299da554883b56ed0a/InsingerGilissen_In-Situ.jpg" data-mid="75932324" border="0" src="https://freight.cargo.site/w/1000/i/5f6bb582014a8d776997a910485527bc464be88cfcf4a5299da554883b56ed0a/InsingerGilissen_In-Situ.jpg" /> Role ︎︎︎&nbsp;Creative/Art Director Copywriter ︎︎︎ Jake Kedge Agency ︎︎︎ We Are Pi Executive Creative Director ︎︎︎ Barney Hobson &amp; Rick ChantProduction Agency ︎︎︎ 1st Ave Machine Director ︎︎︎ Tim BrownD.O.P ︎︎︎ Sam Goldie