As more young people step away from sports than ever before, this campaign centres on elite athletes who silence the noise, opinions, and expectations around them to reconnect with the game they love—showing that it’s possible to play without pressure.
Brought to life across film, social media, outdoor ads, and retail, this campaign reflects Adidas’s commitment to inspiring all athletes, both everyday and elite athletes with a simple message: You Got This. After all, it’s just the weight of a nation, right?
I collaborated closely with the team at TBWA/London and Amsterdam on every aspect of post-production, from editing and grading to creating CGI artwork.
Role ︎︎︎ Senior Creative
Agency ︎︎︎ TBWA/London & TBWA/Neboko
Creative Directors ︎︎︎ Lauren Coates & Thomas Jullien
Editor ︎︎︎ Nick Rondeau
Assistant editor ︎︎︎ Chris Day