I’m a freelance senior Creative & Art Director based in Amsterdam with 10+ years of experience.

Clients I worked for include: Adidas, ace&tate, Asics, Desperados, Google, GORE-TEX, Evian, IDFA, Johnnie Walker, Kipling, Maserati, Nike, smart Automotive, TagHeuer, TEDx, Tommy Hilfiger, Wrangler, Zoku Hotels.

Agencies I worked for/with: Anomaly, AnalogFolk, Wieden+Kennedy, DEPT®, TBWA, 72 and Sunny, We Are Pi, Protein, Rōnin, Studio Lore, Soursop. 

AWARDS: D&AD Award / Grand Prix Drum Content Awards / Silver Lovies Award / Silver Ad Age SAA / FWA website of the day


 
FUN ︎
︎ Prints (coming soon)
︎ Journal



CONTACT
︎ Email
︎︎︎ Linkedin
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I’m a freelance senior Creative & Art Director based in Amsterdam.

Clients I worked for include: Adidas, ace&tate, Desperados, Google, Evian, IDFA, Johnnie Walker, Kipling, Maserati, Nike, smart Automotive, TagHeuer, TEDx, Tommy Hilfiger, Wrangler, Zoku Hotels.

Agencies I worked for/with: Anomaly, AnalogFolk, Wieden+Kennedy, DEPT®, TBWA, 72 and Sunny, We Are Pi, Protein, Studio Lore, Virtue, Soursop.

AWARDS: D&AD Award / Grand Prix Drum Content Awards / Silver Lovies Award / Silver Ad Age SAA / FWA website of the day


 
FUN ︎
︎ Shop (coming soon)
︎ Journal



CONTACT
︎ Email
︎︎︎ Linkedin
︎ Instagram


SMART #1 





This is smart.

A pre-order social campaign for smart Europe GmbH: introducing the new smart #1. It was not only the biggest campaign of the year for smart, but it also marked a new beginning for the brand.

Through a mix of film and photography assets, we showcase the car as the ideal ‘urban companion’ by putting the user in the centre of the campaign and speak to the consumer in a human way.

We delivered a total amount of 6000+ assets in 10 different languages. 









Role ︎︎︎ Senior Creative/Art Director
Agency ︎︎︎ DEPT®
Creative Director ︎︎︎ Manuel Di Tolve
Copywriter ︎︎︎ Cillian Kenny
Producers ︎︎︎ Dennis Gijsbers & Niko Koot
Production Company ︎︎︎ Markenfilm Hamburg GmbH
Director ︎︎︎ Fabio de Frel
Photography ︎︎︎ Gilleam Trapenberg
Post-production ︎︎︎ Ambassadors & Amp.Amsterdam
Editors ︎︎︎ Govert Janse & Joshua Menco
ASICS





Move your mind.

A campaign that introduces the updated range of ASICS running shoes through a series of immersive and sensory-rich films. The films use a visual metaphor that captures the sensation of running in each specific shoe. The aim was to establish consistency and illustrate the technology behind each shoe in an engaging manner.





Role ︎︎︎ Senior Creative/Art Director
Agency ︎︎︎ Rōnin Amsterdam
Creative Director ︎︎︎ Seth Josephs       
Production Company ︎︎︎ WonderVision
Music ︎︎︎ Job Poels
SMART #1 





Launching the first ever Nike Air Max Day inside the Metaverse 🤯

We started with the simple question - What's inside an Air Bubble? Obviously us 'adults' see nothing, but what do kids see? We let them tell us!

You see, ‘Gen A’ spends more time in the metaverse than any generation before them. Yet, they typically have no say in the spaces where they play. So for #AirMaxDay22 we wanted to create a connection to Air Max for them - and handed over the creativity and control to kids.

The result? Airtopia - a magical world of Air floating above Nikeland in Roblox. A collaboration with a new generation of kid creatives on the Nike Play Council. Working with Joe Whale - Aka The Doodle Boy, musical wizard Nandi Bushell and Silver medalist Olympian (at the age of 14…) Rayssa Lyall… we turned their physical creations of music, art and movement into a digital world of wonder.






Role ︎︎︎ Senior Creative/Art Director
Copywriter ︎︎︎ Jake Kedge
Agency ︎︎︎ AnalogFolk Amsterdam
Creative Director ︎︎︎ Tobias Snäll
Executive Creative Director ︎︎︎ Carren O’Keefe
Production Company ︎︎︎ Groundwork
Director ︎︎︎ Claire Arnold
DOP ︎︎︎ Stefan Yap
PHILIPS S9000





Ready to face it.

This is what happens when you set out to create a Philips shaver advert that doesn’t look like the usual Philips shaver advert…

We were asked to launch the newest Philips electric shaver. A shaver so good, that once you finished using it you felt so confident, you were ready to face it. No matter what it was… It was a step into a new direction for the brand as this launched along side a whole new brand look and feel.

This film was launched globally and was liked so much by the markets, that they decided to roll it out as a TVC too.




Role ︎︎︎ Senior Creative/Art Director
Copywriter ︎︎︎ Jake Kedge
Agency ︎︎︎ Ogilvy
Executive Creative Director ︎︎︎ Tolga Büyükdoganay
Production Company ︎︎︎ Halal
Director ︎︎︎ Paul Geusebroek
DOP ︎︎︎ Menno Mans
Editor ︎︎︎ Brian Ent

REAL MADRID x ADIDAS





How do you release Real Madrid’s new Gold kit at the same time as announcing that one of the biggest names in Football is joining the Biggest Football team in the world? Easy. You write their name in Gold.

Link to Adidas Football global IG Post, 1.5m views









Role ︎︎︎ Creative/Art Director
Copywriter ︎︎︎ Jake Kedge
Agency ︎︎︎ TBWA
Creative Director ︎︎︎ Julio Alvarez & Cesar Garcia
Production Company ︎︎︎ OneSize