How do you release Real Madrid’s new Gold kit at the same time as announcing that one of the biggest names in Football is joining the Biggest Football team in the world? Easy. You write their name in Gold.
Link to Adidas Football global IG Post, 1.5m views
Role ︎︎︎ Creative/Art Director
Copywriter ︎︎︎ Jake Kedge
Agency ︎︎︎ TBWA
Creative Director ︎︎︎ Julio Alvarez & Cesar Garcia
Production Company ︎︎︎ OneSize