Move your mind.
A campaign that introduces the updated range of ASICS running shoes through a series of immersive and sensory-rich films. The films use a visual metaphor that captures the sensation of running in each specific shoe. The aim was to establish consistency and illustrate the technology behind each shoe in an engaging manner.
Role ︎︎︎ Senior Creative/Art Director
Agency ︎︎︎ Rōnin Amsterdam
Creative Director ︎︎︎ Seth Josephs
Production Company ︎︎︎ WonderVision
Music ︎︎︎ Job Poels