![](https://freight.cargo.site/t/original/i/4a576f5e28835ede517e0c65f27aaaf498b6d227ac4c3e17a55cf0a4276882e4/Screenshot-2023-12-13-at-12.33.06.png)
Move your mind.
A campaign that introduces the updated range of ASICS running shoes through a series of immersive and sensory-rich films. The films use a visual metaphor that captures the sensation of running in each specific shoe. The aim was to establish consistency and illustrate the technology behind each shoe in an engaging manner.
![](https://freight.cargo.site/t/original/i/bf7a4092ff7ef5f2f1e59d03ab04d2cd1a3b9b817b061b400e98be3b2e9ae4e4/Asics-Novablast-Kaz-Salemink-1.png)
![](https://freight.cargo.site/t/original/i/b80807a3d9016033fc913ddb17d0d019b900629f439fa306aaad143ecab75380/Asics-Novablast-Kaz-Salemink-2.png)
![](https://freight.cargo.site/t/original/i/1cb2478d4daf7fc84982d00faebee07d767fa815a96ff838182a38e32f5b4a2a/Asics-Novablast-Kaz-Salemink-4.png)
![](https://freight.cargo.site/t/original/i/b0ae137b35efa0b4cb92d6c1a610c4d9567a465d6abe4983fa9d3f9c9933c0e5/Asics-Novablast-Kaz-Salemink-3.png)
![](https://freight.cargo.site/t/original/i/4373caa97b389d09e0d08c0745ac6d3888ae69f4941d5ff9be6121e5de2b87a8/Nimbus-Kaz-Salemink-1.png)
![](https://freight.cargo.site/t/original/i/03b36be2aa28a83d1f17172b3c023f15eafa0801424a75a9f0c21f6c717992aa/Nimbus-Kaz-Salemink-4.png)
![](https://freight.cargo.site/t/original/i/4f436875c5ad5f64210eae1a3a6aada4e936b82730ac7f673792a745abe8f305/Nimbus-Kaz-Salemink-3.png)
![](https://freight.cargo.site/t/original/i/33d10ca600d10003d6dc811141734b195869656a83f0163f90adfe967a9169c8/Nimbus-Kaz-Salemink-2.png)
Role ︎︎︎ Senior Creative/Art Director
Agency ︎︎︎ Rōnin Amsterdam
Creative Director ︎︎︎ Seth Josephs
Production Company ︎︎︎ WonderVision
Music ︎︎︎ Job Poels