![](https://freight.cargo.site/t/original/i/dc797bf4e91f19d7e24f0f8b9064b85fe8a8b0436a1a27ca3dbb5b5ab48609e9/Desperados-Packaging_cover.jpg)
We are the party.
The launch of the new packaging took inspiration from teared down festival and club posters, and created a unique look for every flavour.
It takes a diverse spectrum of people and genres to keep the party scene vibrant and inventive. The Desperados icons are no different, a diverse tribe, each with their own unique identity.
![](https://freight.cargo.site/t/original/i/4c88c2ca734320fc5cb9a5d5ea06a44aec97dd22fccea85840203aedb44f057f/639e2d9ee9b474917f22dba8_Desperados-13.jpg)
![](https://freight.cargo.site/t/original/i/f979d3d823eda7202fe6f0f1ca5b65965d0870b4e2e3d1dbd92ef823d0e126a5/Desperados_Original.jpg)
![](https://freight.cargo.site/t/original/i/ea848bc2b4d64e26f97ef9c0d73715651303506c52fd3351fad0406ae7a3d154/Desperados_mojito.jpg)
![](https://freight.cargo.site/t/original/i/965b72b7d31e57ced232c5f31f3b7d8f6e0fc8571e4754d9135816cddc1ffd10/Desperados_Original_2.jpg)
![](https://freight.cargo.site/t/original/i/c8ab3be0e5b0bba7d6599304700f925f73d2036955cb0519ab48ef97d19dedf7/Desperados_Absinto.jpg)
![](https://freight.cargo.site/t/original/i/0b692ab7867cad7066cfb9189154739a5e783a25891ec1b520218c954accc81c/Desperados_red.jpg)
![](https://freight.cargo.site/t/original/i/ea848bc2b4d64e26f97ef9c0d73715651303506c52fd3351fad0406ae7a3d154/Desperados_mojito.jpg)
![](https://freight.cargo.site/t/original/i/7cbae80f2b7d65f5c8b83be93e3e5e6dff63aebf3fbda874c0623b0e492bf4d6/Desperados_Nocturno_2.jpg)
![](https://freight.cargo.site/t/original/i/cb4d9018a69a91ac669957a5148bb2dd85fc5a717647d827b7816429d7945da4/Desperados_Sangre_2.jpg)
![](https://freight.cargo.site/t/original/i/a8c3f9fdba3c4eb13ca999faf57be7cef8489f56a2e255c35310d7b1945a0031/Desperados_Nocturno.jpg)
![](https://freight.cargo.site/t/original/i/f979d3d823eda7202fe6f0f1ca5b65965d0870b4e2e3d1dbd92ef823d0e126a5/Desperados_Original.jpg)
![](https://freight.cargo.site/t/original/i/79fb85875eba5bd8a4ed719c2e46b3109697069d723f07782cff69735e9a4b87/Desperados_mojito_2-copy.jpg)
![](https://freight.cargo.site/t/original/i/ff98c0a8bc1b4a4494717a2d51b169b502460f35aca9d4c07c9612e8089207f3/Desperados_Sangre.jpg)
![](https://freight.cargo.site/t/original/i/e63262965d45345f84b166ec49e4feee57815b9745df4772adb6e09d3d1e6aca/Desperados_red_2.jpg)
![](https://freight.cargo.site/t/original/i/38b75f7108d9d2ebfc061263084b49e3f7756e3ec94cb785ae74dc51596a8e25/Desperados_Original_3.jpg)
Role ︎︎︎ Creative/Art Director
Co-Art Director ︎︎︎ Jack Samels
Agency ︎︎︎ We Are Pi
Executive Creative Director ︎︎︎ Barney Hobson & Rick Chant
Producer ︎︎︎ Stephanie Whitehead
Director/Photographer ︎︎︎ Bill Tanaka