To launch the new packaging we took inspiration from teared down festival and club posters, and created a unique look for every flavour.
It takes a diverse spectrum of people and genres to keep the party scene vibrant and inventive. The Desperados icons are no different, a diverse tribe, each with their own unique identity.
Role ︎︎︎ Creative/Art Director
Co-Art Director ︎︎︎ Jack Samels
Agency ︎︎︎ We Are Pi
Executive Creative Director ︎︎︎ Barney Hobson & Rick Chant
Producer ︎︎︎ Stephanie Whitehead
Director/Photographer ︎︎︎ Bill Tanaka