GORE-TEX’s AW23 global campaign highlights the brand’s continuous commitment to innovation and responsible performance. The key challenge was to tell the story behind the brand through a human lens by highlighting real people and their stories that celebrate the GORE-TEX Brand promise of ‘Going Further, Together.’
The campaign captures the brand’s essence through inspiring documentary-style visuals that range from bustling London streets to wild Icelandic landscapes.
Role ︎︎︎ Creative Director
Agency ︎︎︎ TCO London
Executive Creative Director ︎︎︎ Sarah O'Kane, Phil Young
Copywriter ︎︎︎ Jake Kedge
Production Company ︎︎︎ TCO London
Director ︎︎︎ Arthur Couvat
Photography ︎︎︎ Pim Rinkes
Editor ︎︎︎ Ben Elkaim