For the rebranding of the private bank InsingerGilissen the task was to build curiosity for new prospects while staying credible to existing clientele.
We took inspiration from the technique of layered painting. The campaign aimed to highlight how, with the right guidance, every step, decision and dream will enable growth. Important financial, and often life decisions, are represented by the pouring of various coloured paints, ultimately creating a bigger picture and symbolising a life well-lived.
Role ︎︎︎ Creative/Art Director
Copywriter ︎︎︎ Jake Kedge
Agency ︎︎︎ We Are Pi
Executive Creative Director ︎︎︎ Barney Hobson & Rick Chant
Production Agency ︎︎︎ 1st Ave Machine
Director ︎︎︎ Tim Brown
D.O.P ︎︎︎ Sam Goldie