Launching the first ever Nike Air Max Day inside the Metaverse 🤯
We started with the simple question - What's inside an Air Bubble? Obviously us 'adults' see nothing, but what do kids see? We let them tell us!
You see, ‘Gen A’ spends more time in the metaverse than any generation before them. Yet, they typically have no say in the spaces where they play. So for #AirMaxDay22 we wanted to create a connection to Air Max for them - and handed over the creativity and control to kids.
The result? Airtopia - a magical world of Air floating above Nikeland in Roblox. A collaboration with a new generation of kid creatives on the Nike Play Council. Working with Joe Whale - Aka The Doodle Boy, musical wizard Nandi Bushell and Silver medalist Olympian (at the age of 14…) Rayssa Lyall… we turned their physical creations of music, art and movement into a digital world of wonder.
Role ︎︎︎ Senior Creative/Art Director
Copywriter ︎︎︎ Jake Kedge
Agency ︎︎︎ AnalogFolk Amsterdam
Creative Director ︎︎︎ Tobias Snäll
Executive Creative Director ︎︎︎ Carren O’Keefe
Production Company ︎︎︎ Groundwork
Director ︎︎︎ Claire Arnold
DOP ︎︎︎ Stefan Yap