This is smart.
A pre-order social campaign for smart Europe GmbH: introducing the new smart #1. It was not only the biggest campaign of the year for smart, but it also marked a new beginning for the brand.
Through a mix of film and photography assets, we showcase the car as the ideal ‘urban companion’ by putting the user in the centre of the campaign and speak to the consumer in a human way.
We delivered a total amount of 6000+ assets in 10 different languages.
Role ︎︎︎ Senior Creative/Art Director
Agency ︎︎︎ DEPT®
Creative Director ︎︎︎ Manuel Di Tolve
Copywriter ︎︎︎ Cillian Kenny
Producers ︎︎︎ Dennis Gijsbers & Niko Koot
Production Company ︎︎︎ Markenfilm Hamburg GmbH
Director ︎︎︎ Fabio de Frel
Photography ︎︎︎ Gilleam Trapenberg
Post-production ︎︎︎ Ambassadors & Amp.Amsterdam
Editors ︎︎︎ Govert Janse & Joshua Menco