ZOKU
For Hotels Ahead I worked on creating a brand from scratch for their exciting new long stay hotel concept and incredible smart loft. Working with Hotels Ahead and Concrete Architects I helped creating a new category in the hotel industry: the neighbourhood, a flexible Home/Office hybrid that encourages long stays.
The brand identity starts with a dot...
…that creates a grid as a metaphor of the neighbouring community in zoku lofts. Allowing a playful and dynamic branding.
The branding guidelines even includes a custom font...
From business cards that form the grid when they ‘come together’…
…to playful branding in the Zoku interior.