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I’m a freelance senior Creative & Art Director based in Amsterdam with 10+ years of international brand experience.

Clients I worked for include: Adidas, ace&tate, Asics, Desperados, Eastpak, Google, GORE-TEX, Evian, IDFA, Johnnie Walker, Kipling, Maserati, Nike, smart Automotive, TagHeuer, TEDx, Tommy Hilfiger, Wrangler, Zoku Hotels.

Agencies I worked for/with: Anomaly, AnalogFolk, Wieden+Kennedy, Mutant, DEPT®, TBWA, 72 and Sunny, We Are Pi, Protein, Rōnin, Studio Lore, Soursop. 

My second half: Jake Kedge

AWARDS: D&AD Award / Grand Prix Drum Content Awards / Silver Lovies Award / Silver Ad Age SAA / FWA website of the day

 
FUN ︎
︎ Prints (coming soon)
︎ Journal


CONTACT
︎ Email
︎︎︎ Linkedin
︎ Instagram


I’m a freelance senior Creative & Art Director based in Amsterdam.

Clients I worked for include: Adidas, ace&tate, Desperados, Google, Evian, IDFA, Johnnie Walker, Kipling, Maserati, Nike, smart Automotive, TagHeuer, TEDx, Tommy Hilfiger, Wrangler, Zoku Hotels.

Agencies I worked for/with: Anomaly, AnalogFolk, Wieden+Kennedy, DEPT®, TBWA, 72 and Sunny, We Are Pi, Protein, Studio Lore, Virtue, Soursop.

AWARDS: D&AD Award / Grand Prix Drum Content Awards / Silver Lovies Award / Silver Ad Age SAA / FWA website of the day

 
FUN ︎
︎ Shop (coming soon)
︎ Journal


CONTACT
︎ Email
︎︎︎ Linkedin
︎ Instagram
ZOKU




For Hotels Ahead I worked on creating a brand from scratch for their exciting new long stay hotel concept and incredible smart loft. Working with Hotels Ahead and Concrete Architects I helped creating a new category in the hotel industry: the neighbourhood, a flexible Home/Office hybrid that encourages long stays.


The brand identity starts with a dot...  



…that creates a grid as a metaphor of the neighbouring community in zoku lofts. Allowing a playful and dynamic branding.





The branding guidelines even includes a custom font...




From business cards that form the grid when they ‘come together’…




…to playful branding in the Zoku interior.